essential swimwear

65% off EVERYTHING SALE

2011-12-05T15:07:00.001-08:00

FREE SHIPPING for Back-to-School Event

2011-08-23T13:06:00.001-07:00

4th of July 50% off SALE

2011-07-01T14:25:00.000-07:00

Eighth Giveaway Winner

2011-06-11T07:03:00.000-07:00

Thanks everyone for entering our eighth $15 giveaway drawing. It's great to get feedback on what cover-ups you like to wear. We'll definitely use that information. Congratulations to Nicole, our winner. If you didn't win, don't worry, there are still 2 more chances.

Eighth $15 Giveaway

2011-06-08T08:28:00.000-07:00

Today we start our eighth $15 giveaway.
To enter, complete the survey below:

Once you've completed the survey, leave a comment with your email address so we know who to contact when we chose the winner.

You can enter once now through midnight on Friday, June 10. Good luck!

Seventh Giveaway Winner

2011-06-03T15:43:00.001-07:00

Thanks everyone for entering our seventh $15 giveaway drawing. It's great to get feedback on what swimsuit bottoms you want for next year. We'll definitely use that information. Congratulations to Nitasha, our winner. If you didn't win, don't worry, there are still 3 more chances.

Seventh $15 Giveaway

2011-05-31T08:44:00.000-07:00

Today we start our fourth $15 giveaway.
To enter, complete the survey below:

Once you've completed the survey, leave a comment with your email address so we know who to contact when we chose the winner.

You can enter once now through midnight on Thursday, June 2. Good luck!

Sixth Giveaway Winner

2011-05-31T08:27:00.001-07:00

Thanks everyone for entering our sixth $15 giveaway drawing. Sounds like you all have some fun places to wear your swimwear this summer. Congratulations to Vee, our winner. If you didn't win, don't worry, there are still 4 more chances.

Sixth $15 Giveaway

2011-05-25T13:21:00.000-07:00

Today we start our sixth $15 giveaway.
To enter, leave a comment telling us where you plan to wear your swimwear this summer.

Also, include your email address so we know who to contact when we chose the winner.

You can enter once now through midnight on Friday, May 27. Good luck!

Fifth Giveaway Winner

2011-05-24T12:11:00.001-07:00

Thanks everyone for entering our fifth $15 giveaway drawing. It was fun to see all the different ways you heard about Essential Swimwear. Congratulations to Rachel, our winner. If you didn't win, don't worry, there are still 5 more chances.

Fifth $15 Giveaway

2011-05-20T18:32:00.001-07:00

Today we start our fifth $15 giveaway.
To enter, leave a comment telling us how you heard about Essential Swimwear.

Also, include your email address so we know who to contact when we chose the winner.

You can enter once now through midnight on Monday, May 23. Good luck!

Fourth Giveaway Winner

2011-05-20T06:59:00.000-07:00

Thanks everyone for entering our fourth $15 giveaway drawing. It was great to see what products you would like Essential Swimwear to add to our line. Congratulations Erica, our winner. If you didn't win, don't worry, there are still 6 more chances this month.

Fourth $15 Giveaway

2011-05-17T13:40:00.000-07:00

**Giveaway Closed**

Today we start our fourth $15 giveaway.
To enter, complete the survey below:

Once you've completed the survey, leave a comment with your email address so we know who to contact when we chose the winner.

You can enter once now through midnight on Thursday, May 19. Good luck!

Third Giveaway Winner

2011-05-17T13:07:00.000-07:00

Thanks everyone for entering our third $15 giveaway drawing. Congratulations the Newitts, our winner. If you didn't win, don't worry, there are still 7 more chances this month (fourth giveaway starting today)!

Third Giveaway

2011-05-11T15:00:00.000-07:00

**Giveaway Closed**

**Due to the technical issues with blogger these past couple days, we are re-starting this giveaway today. Sorry to those who already entered (it deleted all the comments). Please comment again so that we can get your name in the drawing. Thanks!**

Today we start our third $15 giveaway.
To enter, make a facebook post about this giveaway and leave a comment telling us you did.

Also, include your email address so we know who to contact when we chose the winner.

You can enter once now through midnight on Monday, May 16. Good luck!

Second Giveaway Winner

2011-05-11T06:09:00.000-07:00

Thanks everyone for entering our second $15 giveaway drawing. It was fun to see where everyone liked to shop for swimwear! Congratulations to Keely, our second winner. If you didn't win, don't worry, there are still 8 more chances this month (and another giveaway might be starting later today)!

Second Giveaway

2011-05-09T09:25:00.000-07:00

**Giveaway Closed**

Today we start our second $15 giveaway.
To enter, leave a comment telling us where your favorite place to
shop for swimwear is and why (besides Essential Swimwear, of course).

Also, include your email address so we know who to contact when we chose the winner.

You can enter once now through midnight on Tuesday, May 10. Good luck!

First Giveaway Winner

2011-05-06T19:48:00.000-07:00

Thanks everyone for entering our first $15 giveaway drawing. It was fun to see what everyone's favorite suit was! Congratulations to Kim, our first winner. If you didn't win, don't worry, there are still 9 more chances this month!

May is the Month of Giveaways!

2011-05-03T11:43:00.000-07:00

**Giveaway Closed**

We're so excited that the weather is warming up and that swimsuit season is upon us. To celebrate, we're giving away 10 $15 gift certificates during the month of may. The entry for each gift certificate will be super easy and you can enter each giveaway, so make sure you check back throughout the month for your chance to win!

Today we start our first $15 giveaway.
To enter, leave a comment telling us what your favorite
Essential Swimwear suit is (top and bottom).

Also, include your email address so we know who to contact when we chose the winner.

You can enter once now through midnight on Thursday, May 5. Good luck!

Giveaway Winner

2011-04-21T12:48:00.000-07:00

Thanks to everyone who entered the swimsuit giveaway. The winner is ...Maddie! We will contact you via email for your choice.

For all those who entered but didn't win, don't worry! We have some pretty awesome giveaways planned for the month of May ... stay tuned to see how you can win ...

Swimsuit Giveaway!!

2011-04-13T07:48:00.000-07:00

**Giveaway Closed**
We're so excited about this year's line of swimsuits, it's time to have a giveaway! We will be accepting entries from April 13 - April 20. Below are the ways you can enter:

• Like Essential Swimwear on Facebook and leave a comment telling us you like us.
• Follow Essential Swimwear on Twitter and leave a comment telling us you’re our newest follower.
• Become a follower of our blog and leave a comment telling us you’re a new follower.
• Make a Facebook post about this giveaway and leave a comment.
• Tweet about this giveaway and leave a comment with the URL of your tweet.
• Blog about this giveaway and leave a comment with the URL to your blog post.

So each person can enter a possible 6 times if you complete all of the above. Leave a comment for each entry, as the winner will be chosen from the comments. If you've already done any of the above (i.e. you already follow the blog) that can count as well.

Please also leave your email address in your comment so we can contact you when you win!

Winner will receive a top and bottom of their choice from the 2011 line.

It's here!

2011-03-25T14:55:00.000-07:00

Black High Waist Bottoms

2011-03-24T08:33:00.000-07:00

Our swimsuit bottoms this year are so flattering and functional! The high waistband can be worn up to provide extra tummy control or folded down for a more hipster style bottom. The leg cut is medium so you get all the coverage you need and still benefit from a long, flattering leg line. The high waist bottoms come in 5 different colors to match each swimsuit top.

Options, Options, Options

2011-03-23T07:06:00.000-07:00

One of the things I love about the Twist Front Top, is the straps. Depending on your preference, you can wear the ties halter top style around your neck, criss-crossed in back, or straight back tank style. Or you can remove the straps all-together.

Available on the White Twist Front Top, Watermelon Twist Front Top, Navy Twist Front Top and Metallic Twist Front Top.

The Black Scribbles Halter Top

2011-03-22T12:56:00.001-07:00

Wondering about that top shown with the Black Board Shorts? It's the Black Scribbles Halter Top. The print is artistic and fun and features black accents.

Black Board Shorts

2011-03-21T13:33:00.000-07:00

It's true. This year we're offering board shorts! We've chosen a length for the shorts that isn't too short or too long. The shorts have a 3" elastic waistband so you get a perfect fit. There's also a velcro and snap-closure pocket in back for valuables.

The White Twist Front Top

2011-03-20T19:37:00.000-07:00

I love the crisp white color of this Twist Front Top ... so refreshing.

The Red Wheel Halter Top

2011-03-19T10:09:00.000-07:00

This halter top features red and white circles on a black background. I love how sophisticated and classy it looks. With the black trim around the neckline and ties in the back, it pairs perfectly with any black bottoms.

The Chocolate Brown Twist Front Top

2011-03-18T12:10:00.000-07:00

This top is another version of our Twist Front Top in a Chocolate Brown Color. This is a great variation if you're used to wearing basic black and is more flattering on all skin tones.

The White Swim Skirt

2011-03-17T12:17:00.001-07:00

This skirt is the perfect cover-up, but can also be worn in the water. The 4" band on the top can be worn up for extra tummy control, or folded down to shorten the length. There's also a fun slit on the side to allow for extra movement and create some interest.

The Topiary Halter Top

2011-03-16T06:59:00.001-07:00

This print is one of my absolute favorites. The periwinkle color is to die for and I love the floral pattern. This halter top has a rounded v-neck with contrasting trim and straps that tie under the bust in the back. It coordinates perfectly with our Periwinkle Striped High Waist Bottoms (more to come on those later).

The Watermelon Twist Front Top

2011-03-15T13:20:00.000-07:00

Yeah! The 2011 line is here and I can't wait to start sharing it with you. Each day until the launch on March 25, I'll give you a sneak peak at one of the suits in the line. I hope it makes you as excited about warmer weather as I am.I am in love with the Watermelon Twist Front Top. It is such a flattering style with a twist at the bust and ruching down the sides. Plus, you can really make it your own with the removable straps that can be tied around the neck, criss-crossed in the back or worn straight back (tank top style).

It's almost here ...

2011-03-08T07:49:00.001-08:00

Free Shipping for Veterans Day Weekend!

2010-11-10T18:04:00.000-08:00

End-of-Season Sale!

2010-09-21T13:44:00.000-07:00

20% off Tuesday

2010-08-10T07:41:00.000-07:00

Today's feature item: the Coral Paradise Sweetheart Top

Was $32.99 Today Only $26.39

click on the image for a direct link to the item's page

20% off Tuesday

2010-07-13T09:40:00.000-07:00

Today's feature item: the Black Basic Bottoms

Was $18.99 Today Only $15.19

click on the image for a direct link to the item's page

4th of July SALE!

2010-07-01T20:55:00.001-07:00

20% off Tuesday

2010-06-29T00:00:00.000-07:00

Today's feature item: the Jungle Safari Gathered Halter Top

Was $32.99 Today Only $26.39

click on the image for a direct link to the item's page

Come See Us at Bliss Boutique

2010-06-16T08:06:00.000-07:00

Our swimsuits will be available for purchase at Bliss Boutique in Pleasant Grove this weekend. Come check out great items from a variety of vendors and if you've been wanting to try on Essential Swimwear suits, there is a dressing room available at the venue!

20% off Tuesday

2010-06-15T08:17:00.001-07:00

Today's feature item: the Navy Hipster Bottoms

Was $18.99 Today Only $15.19

click on the image for a direct link to the item's page

20% off Tuesday

2010-06-08T00:00:00.000-07:00

Today's feature item: the Coral Paradise Sweetheart Top

Was $32.99 Today Only $26.39

click on the image for a direct link to the item's page

Memorial Weekend MEGA EVENT starting tomorrow!

2010-05-27T14:22:00.001-07:00

20% off Tuesday

2010-05-26T08:24:00.000-07:00

Today's feature item: the Chocolate Stripe Tankini Top

Was $32.99 Today Only $26.39

click on the image for a direct link to the item's page

Blue Hazel Grand Opening Event Tonight!

2010-05-21T08:08:00.000-07:00

A fantastic new boutique, Blue Hazel Boutique, is having their Grand Opening Event tonight from 6-8:30 pm. They have such cute things at the boutique and everything will be 10% off during the Grand Opening Event (including Essential Swimwear suits)!Our swimsuits will be available at Blue Hazel May 15 - August 15

Blue Hazel Boutique

146 S State St
Lindon, UT 84042
801-850-6575

You're Invited to Bliss Boutique!

2010-05-19T20:34:00.000-07:00

Bliss Boutique is having a great indoor/outdoor event in Pleasant Grove, UT this Thursday through Saturday. Essential Swimwear will have our suits at a booth there, so we'd love for you to come! If you've been wanting to try on the swimsuits, there will be changing rooms available as well.Here's their clip from Studio 5:

Feature in Latter Day Woman Magazine

2010-05-18T13:26:00.000-07:00

If you haven't heard of "Latter Day Woman", it's a great online magazine with all sorts of fun stories and tips. Check out their most recent issue, which highlights Essential Swimwear in the "Summer Swim" feature.Click on the image for a direct link to the magazine.

20% off Tuesday

2010-05-11T07:59:00.000-07:00

Today's feature item: the Coral Front Seam Bottoms

Was $18.99 Today Only $15.19

click on the image for a direct link to the item's page

Free Shipping for Mother's Day Weekend

2010-05-07T20:43:00.001-07:00

What a Woman Wants Show - Round 2

2010-05-06T12:05:00.000-07:00

If you missed the first What a Woman Wants Show in Sandy, don't worry!!

There is another show this weekend in Davis County. Here's your free ticket!

Print out the below ticket and bring it with you to the show for FREE entry.

20% off Tuesday

2010-05-04T00:00:00.000-07:00

Today's feature item: the City Lights Tankini Top

Was $32.99 Today Only $26.39

click on the image for a direct link to the item's page

20% off Tuesday

2010-04-27T00:00:00.000-07:00

Today's feature item: the Navy Jungle Sweetheart Top

Was $32.99 Today Only $26.39

click on the image for a direct link to the item's page

20% off Tuesday

2010-04-20T07:29:00.000-07:00

Today's feature item: the White Skirted Bottoms

Was $24.99 Today Only $19.99

click on the image for a direct link to the item's page

A Free Ticket to the What A Woman Wants Show!

2010-04-14T21:40:00.000-07:00

Just print out the FREE ticket below and bring it with you to the show!

20% off Tuesday

2010-04-13T08:18:00.000-07:00

Today's feature item: the Black Dots Front Seam Bottoms

Was $18.99 Today Only $15.19

click on the image for a direct link to the item's page

Studio 5 Giveaway Winner

2010-04-07T07:42:00.000-07:00

Thanks to everyone who entered the Studio 5 Giveaway! And the winner is ...

Entrant #316: Jammi Smith

For those of you who didn't win, don't worry. This won't be the last giveaway of the season!

20% off Tuesday

2010-04-06T08:38:00.001-07:00

Today's feature item: the Chocolate Stripe Tankini Top

Was $32.99 Today Only $26.39

click on the image for a direct link to the item's page

Studio 5 Video Clip

2010-04-05T13:07:00.000-07:00

Studio 5 Appearance Tomorrow!

2010-04-04T16:33:00.000-07:00

Hey, just wanted to let the local Utahn's know that Essential Swimwear is going to make an appearance on Studio 5 tomorrow. If you're around, tune in to channel 5 from 11am-12pm. Who knows ... maybe there will even be a giveaway and/or other special promotion for viewers!

20% off Tuesday

2010-03-30T07:34:00.000-07:00

Today's feature item: the Blue Palms Sweetheart Top

Was $32.99 Today Only $26.39

click on the image for a direct link to the item's page

20% off Tuesday

2010-03-23T09:29:00.000-07:00

Today's feature item: the Broadway Ruffles Halter Top

Was $32.99 Today Only $26.39

click here for a direct link to the item's page

Free Shipping!

2010-03-16T21:20:00.001-07:00

20% off Tuesday

2010-03-16T00:00:00.000-07:00

Today's swim top for 20% off Tuesday will be discounted from 12 am to 11 pm MST.

Today's feature item: the All About Navy Tankini Top
Was $32.99 Today Only $26.39

click on the image for a direct link to the item's page

20% off Tuesday

2010-03-09T00:00:00.000-08:00

Today's swim skirt for 20% off Tuesday will be discounted from 12 am to 11 pm MST.

Today's feature item: the Black Skirted Bottoms
Was $24.99 Today Only $19.99

click on the image for a direct link to the item's page

Feature and Giveaway!

2010-03-04T17:24:00.000-08:00

Today, essential swimwear was featured on a great website called Boutique Cafe. Look under their Daily Dish tab to see a review of our swimwear. You can also enter their giveaway to win a free swimsuit top and bottom!

20% Off Tuesday

2010-03-02T00:00:00.000-08:00

Today's swim top for 20% off Tuesday will be discounted from 12 am to 11 pm MST.

Today's feature item: the Vixen Gathered Halter Top
Was $32.99 Today Only $26.39

click on the image for a direct link to the item's page

Grand Opening Parties!

2010-02-24T12:24:00.000-08:00

To celebrate the 2010 line of swimsuits that have just arrived, essential swimwear is having 2 Grand Opening parties.
We'll be showcasing all of the 16 top and 16 bottoms styles.
You're invited to personally see and try on all of the suits to find the style that works best for you.
And the best part? Everything will be 10% off when you purchase at a Grand Opening party!

Grand Opening Party #1
Thursday February 25, 2010
6 - 9 pm

Grand Opening Party #2
Saturday February 27, 2010
11 am - 1 pm

Both parties will be in Salt Lake City, UT. Email essentialswimwear (at) gmail.com if you're interested in attending for locations and directions.

We hope to see you there!

20% off Tuesday

2010-02-23T00:00:00.000-08:00

Today marks the first 20% off Tuesday. Each Tuesday a featured item will be 20% from 12 am to 11 pm MST. Make sure to check back every week as the items will continually change!

Today's feature item: the Coral Paradise Sweetheart Top

Was $32.99 Today Only $26.39click on the image for a direct link to this item's page

It's Here!

2010-02-22T08:25:00.001-08:00

Gathered Halter Tops

2010-02-20T08:16:00.000-08:00

Here are all the color variations for the Gathered Halter Tops. This style is SO comfortable and extra long, so it works great on any body type. Only 2 more days until everything goes on sale!

Ruffles Tops

2010-02-11T13:03:00.000-08:00

Here's a preview of all the different Ruffles Halter Tops. I LOVE this style with the ruffle on the bottom and top. It's so fun to wear and is extremely comfortable. Only 4 more days until everything goes on sale!

Sweetheart Tops

2010-02-11T13:01:00.001-08:00

Here's a preview of all the different Sweetheart Tops. I love the mix and match options these tops have with several different bottoms. Only 6 more days until everything is available for purchase!

Striped Tankini Top

2010-02-10T18:10:00.000-08:00

Here are the 4 different versions of the striped tankini top. I like how unique the large stripes are and how these tops can be paired with several different bottoms. The launch of all the swimsuits online will happen on February 22 so stay tuned!

Bottoms Preview #2

2010-02-08T08:36:00.000-08:00

The three styles below are the rest of the bottom styles that will be offered this year. On top are the Front Seam Bottoms, which are my new favorite. The leg cut is in between that of the Basic Bottoms and the Hipster Bottoms. Having the seam in front instead of on the side makes your legs look more narrow. On the bottom left, our Swim Skirt is shown. This is a returning favorite from year's past. On the bottom right is another new styles - the Skirted Bottoms. I love this because it's a shorter skirt with bottoms built in. The tie on the side adds interest and makes this a fun option.

Sweetheart Top

2010-02-03T12:13:00.000-08:00

This is one of the 2010 Sweetheart Top designs. It's nice because there's a contrasting color at the bust that looks great with matching bottoms. Also I love that the straps can go straight back or criss-cross, depending on your preference. For those of you that don't like anything tying around your neck, this is a great option!

Ruffles are Back

2010-02-01T11:46:00.000-08:00

This year I knew I wanted a swimsuit top with ruffles and I'm so happy with how these turned out. This halter top features ruffles at the neckline and at the bottom of the suit. It's such a fun and flirty top ... I can't wait to wear it!

Bottoms Preview #1

2010-01-28T14:25:00.001-08:00

This year I brought back two of the most popular bottoms from last year. The Basic Bottoms are shown on top (in aqua and red) and the Hipster Bottoms are shown below (in black and white).

I love both of these bottoms for different reasons. Both provide full coverage and are extremely comfortable. They'll also stay put in the water, which I love. The Basic Bottoms have a slightly higher cut leg so they actually make your legs look longer.
But when I'm feeling like I just want some extra coverage I usually opt for the Hipster Bottoms. They have a lower leg cut so they provide more coverage in back and in front. Both will be available in four different colors.

I also have two new bottom designs that I'm excited to show you!

Two Favorites

2010-01-27T11:53:00.000-08:00

Here's a preview of two of my favorite suits.

The one on the left is the City Lights Tankini Top and I love it because the colors are so unique! It almost has a metallic look to it and I like the variation of a neck strap that comes from the middle of the suit.

The suit on the right is the Vixen Gathered Halter Top. I love this suit for many reasons. It's super long and has gathers all down the side which is really flattering. Also, the variation this year is that it also has ruching at the bust, which adds a lot to this suit.Stay tuned for more reveals!

Welcome!

2010-01-26T12:51:00.000-08:00

Welcome to the essential swimwear blog! I've been really excited to start this blog so that you can keep updated with new products, special deals, etc. I also look forward to hearing your opinions on new designs, new fabrics, what you'd like to see in a swimsuit, etc.

As many of you know, for the past 2 years I've been hand-sewing each ordered swimsuit. It's been so much fun meeting and fitting many of you, but there's just no possible way I could keep up with the sewing demand. Especially with my second little one on the way (due in June) I knew there was no way I could keep sewing all the suits myself.

So it was either close the business or outsource the sewing. I am SO blessed and grateful to have found an amazing manufacturer based in China. The people I work with have been so patient, helpful and professional. Plus they have taken my patterns and turned them into beautiful, high quality swimsuits.

Just last week I received my first shipment. I'm SO excited about it!! All of the 16 different tops and 14 different bottoms look fantastic and I can't wait to share them with you.
I will officially start selling the suits on February 22, but want to give you a sneak peak of what's to come. For the next couple weeks, I'll post pictures of some of the suits ... so keep checking back!

Also, you're welcome to follow this blog, because starting February 23, I'll be having a "20% off Tuesday" promotion every week where I'll highlight one swimsuit on the blog that will be 20% off for that day only.